Artificial Intelligence for Customer Relationship Management: Solving Customer Problems (pdf)

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Author Boris A. Galitsky
Edition 1
Edition Year 2021
Format PDF
ISBN 9783030616403
Language English
Number Of Pages 684
Publisher springer

Description

To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer.After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service.

Additional information

Author

Boris A. Galitsky

Edition

1

Edition Year

2021

Format

PDF

ISBN

9783030616403

Language

English

Number Of Pages

684

Publisher

springer

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