Contemporary Strategy Analysis: Text Only (pdf)

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Description

Updates for the 7^th Edition:

An improved focus on strategy implementation, including additional content.
Case material substantially enhanced including new cases form a variety of industries.
More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
Several of the longer chapters shortened or split into two to further improve readability.

Contemporary Strategy Analysis 7^th edition is suitable for both MBA and advanced undergraduate students.

Contemporary Strategy Analysis 7^th Edition is also available in a combined text and cases version –
ISBN: 9780470747094

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