The Routledge Companion to Critical Marketing (pdf)

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Author Mark Tadajewski; Matthew Higgins; Janice Denegri-Knott; Rohit Varman
Edition 1
Edition Year 2020
Format PDF
ISBN 9780367656089
Language English
Number Of Pages 528
Publisher Routledge

Description

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

Additional information

Author

Mark Tadajewski; Matthew Higgins; Janice Denegri-Knott; Rohit Varman

Edition

1

Edition Year

2020

Format

PDF

ISBN

9780367656089

Language

English

Number Of Pages

528

Publisher

Routledge

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