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| Author | Philip Kotler, Gary Armstrong |
|---|---|
| Edition | 16 |
| Edition Year | 2015 |
| Format | |
| ISBN | 9781292092485 |
| Language | English |
| Number Of Pages | 736 |
| Publisher | Pearson |
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
| Author | Philip Kotler, Gary Armstrong |
|---|---|
| Edition | 16 |
| Edition Year | 2015 |
| Format | |
| ISBN | 9781292092485 |
| Language | English |
| Number Of Pages | 736 |
| Publisher | Pearson |
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