Google Analytics Integrations (pdf)

$8.00

Author Daniel Waisberg
Edition 1
Edition Year 2015
Format PDF
Language English
Number Of Pages 180
Publisher Sybex
ISBN 9781119053064

Description

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You’ll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior.

  • Explains proven techniques and best practices for collecting clean and accurate information from the start
  • Shows you how to import your organization’s marketing and customer data into Google Analytics
  • Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
  • Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action

Google Analytics Integration is your in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line.

Additional information

Author

Daniel Waisberg

Edition

1

Edition Year

2015

Format

PDF

Language

English

Number Of Pages

180

Publisher

Sybex

ISBN

9781119053064

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