Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company (pdf)

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Author Norm Johnston (auth.)
Edition 1
Edition Year 2015
Format PDF
ISBN 9781137462923
Language English
Number Of Pages 239
Publisher Palgrave Macmillan US

Description

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Additional information

Author

Norm Johnston (auth.)

Edition

1

Edition Year

2015

Format

PDF

ISBN

9781137462923

Language

English

Number Of Pages

239

Publisher

Palgrave Macmillan US

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