Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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Author | Naresh K. Malhotra |
---|---|
Edition | 4 |
Edition Year | 2011 |
Format | |
ISBN | 9780132544481 |
Language | English |
Number Of Pages | 672 |
Publisher | Pearson |
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Author | Naresh K. Malhotra |
---|---|
Edition | 4 |
Edition Year | 2011 |
Format | |
ISBN | 9780132544481 |
Language | English |
Number Of Pages | 672 |
Publisher | Pearson |
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