$15.00
| Author | Kevin Lane Keller, Philip Kotler |
|---|---|
| Edition | 15 |
| Edition Year | 2015 |
| Format | |
| ISBN | 9781292092621 |
| Language | English |
| Number Of Pages | 834 |
| Publisher | Pearson |
| Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. |
| Author | Kevin Lane Keller, Philip Kotler |
|---|---|
| Edition | 15 |
| Edition Year | 2015 |
| Format | |
| ISBN | 9781292092621 |
| Language | English |
| Number Of Pages | 834 |
| Publisher | Pearson |
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