Description
Creativity, imagination, collaboration and entrepreneurship are the seeds of brands, trademarks, patents, algorithms and know-how, to name just a few potentially valuable attributes of successful ventures. These are constantly created, exploited and disposed of during the IP life cycle, from the cradle to the grave. Companies’ investment decisions centre around where to locate brainpower and infrastructure in an eternal quest to capture the sweet spot of the global value chain. The question is how to manage, let alone price, transactions where the “ungraspable” is at stake.
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