MKTG: Principles of Marketing (epub)

$20.00

Author Charles W. Lamb; Joe F. Hair; Carl McDaniel
Edition 13
Edition Year 2020
Format PDF
ISBN 9780357127810
Language English
Number Of Pages 448
Publisher Cengage

Description

Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it s time to study, everything you ve flagged or noted can be gathered into a guide you can organize.

Additional information

Author

Charles W. Lamb; Joe F. Hair; Carl McDaniel

Edition

13

Edition Year

2020

Format

PDF

ISBN

9780357127810

Language

English

Number Of Pages

448

Publisher

Cengage

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