MKTG. Principles of Marketing (pdf)

$15.00

Author Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Edition 11
Edition Year 2017
Format PDF
ISBN 9781337116800
Language English
Publisher Cengage Learning

Description

Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime – including on your device! Collect your notes and create StudyBits� from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Additional information

Author

Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Edition

11

Edition Year

2017

Format

PDF

ISBN

9781337116800

Language

English

Publisher

Cengage Learning

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