The B2B social media book: become a marketing superstar by generating leads with blogging, LinkedIn, Twitter, Facebook, email, and more (epub)

$7.00

Author Kipp Bodnar, Jeffrey L. Cohen
Edition 1
Edition Year 2012
Format epub
ISBN 9781118214305
Language English
Number Of Pages 242
Publisher Wiley

Description

Advance your B2B marketing plans with proven social media strategies

 

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

  • Describes a methodology for generating leads using social media
  • Details how to create content offers that increase conversion rates and drive leads from social media
  • Offers practical advice for incorporating mobile strategies into the marketing mix
  • Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.Learn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

Additional information

Author

Kipp Bodnar, Jeffrey L. Cohen

Edition

1

Edition Year

2012

Format

epub

ISBN

9781118214305

Language

English

Number Of Pages

242

Publisher

Wiley

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