Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue (pdf)

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Author Duane Forrester
Edition 1
Edition Year 2010
Format PDF
ISBN 9780071635165
Language English
Number Of Pages 240
Publisher McGraw-Hill Education

Description

From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.

Forrester explains what works and what doesn’t for multiple online marketing strategies, including:

  • E-mail
  • Online searches
  • Internet advertising
  • Webinars
  • Videos
  • Social networking

You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers.

You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site.

Additional information

Author

Duane Forrester

Edition

1

Edition Year

2010

Format

PDF

ISBN

9780071635165

Language

English

Number Of Pages

240

Publisher

McGraw-Hill Education

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