Visual public relations: strategic communication beyond text (epub)

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Author Collister, Simon; Roberts-Bowman, Sarah
Edition 1
Edition Year 2018
Format epub
ISBN 9780367666897
Language English
Number Of Pages 218
Publisher Routledge

Description

This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context.This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.

Additional information

Author

Collister, Simon; Roberts-Bowman, Sarah

Edition

1

Edition Year

2018

Format

epub

ISBN

9780367666897

Language

English

Number Of Pages

218

Publisher

Routledge

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